Research On The Report Of Food Safety Incidents Network Topics

Food safety issue relates to the vital interests of every citizen, thus it has been a hot topic of social concern and important issues of media coverage. Known as the fourth media network media gives full play to its strong interaction, timeliness, and the richness natural advantages in the event of food safety concerns, and spares no effort to report details on the event. As best reflects the level of the network editor, the most able to show the multi-angle information, network topic is the major sites’ common form for reporting food safety incidents. Based on this, the network topic began to emerge in the food safety reports.The paper selects people.com.cn, xinhuanet.com, sina.com.cn, tencent.com that four sites’21food safety incidents network topics during January2009to March2012as example, carefully analyzes samples from content, form, characteristic three aspects.The paper believes the characteristics of food safety incidents network topics reflect in these aspects:Compared with paper media, planning can play more space, manuscript organization is more comprehensive, the sense that editor is the center is more strong. Compared with the conventional network topics, topic selection is more attractive, reporting is more sudden, reporting process is continued, the tone of the report is seriousness. Different media attributes of food safety incidents network topics, official news sites focus on self-collected manuscripts and interpretation of policies, commercial portals focus on planning bright spot and event interpretation.Combined the analysis of samples with the characteristics of new media, the paper deems that food safety incidents network topic has high integration information resources, news updated around the clock, more quick audience interaction, media interaction with excellent dissemination results and other advantages. At the same time it also exists information miscellaneous, audience interaction has not been effective used and non-objectivity reporting tendency issues. Surface cause of the problem is the media dereliction of duty, immature of the food safety information dissemination mode is the fundamental reason. Media becomes whistleblowers, Government information disclosure does not become the norm.