The Analysis Of Media Products Marketing Of Microblog

MircoBlog has become the hottest nouns on the internet these years, and also therepresent of emerging social media. It not only has been developing rapidly, and itsmarketing value also began to appear. On the background of high attention and thefierce media market competition, through the platform of MicroBlog, medias interactwith the audience and create a new media product marketing method. And it’s alsovaluable to discuss MicroBlog marketing of media product from the relevant marketingtheories.The appearance of MicroBlog affects the traditional media in market environment,audience and products content and so on, and put forward higher request on the interactiveand precision on the media product marketing. It’s easier to explore the connection betweenthe audience and the media organization on the MircoBlog platform, and build up the contactthrough the media brand glamour, in order to fulfill the demand of emotional communicationand product individuality.The MicroBlog marketing present characteristics such as severest dissemination ofinformation,instant message and interaction exchange. Compared with media productadvertising network marketing, SNS and blog marketing, the MiroBlog highlight the corestatus of human beings, and need to rely on the social network resources to realize the effectof marketing.It also has the advance on the low-cost access, strong resource integration power,precise audience and rich product channel. But in the real business, there are also problems,such as, the limited influence, one-way relationship with the audience, and the trend offragmentation of information. The method to improve the media product marketing strategyis various. First is to varying content for the audience, and then to strengthening thecommunication a planning activities. Three is user surveys and information collection, andimprove the audience feedback mechanism. The last thing is to combine various media meansand train professional teams.