The Research On Media Marketing Based On Microblog

In other countries, microblog site "Twitter" has become an important marketing tool for many companies, its economic value has been known to more and more people. In China, although the microblog just began, but it has become popular in the year of 2009. In Sina microblog, the media was the first to join the group, and it fans'number is always at a high and stable level. In the context of this high degree of concern, micoblog can possibly be used by the meida as a platform to spread the brand influence. Especially the market competiton of microblog is not yet so intense now, the research on media marketing based on microblog is apparantly of future-point significance. This article aims to study the current situation of media marketing based on microblog and to make recommendations for the existing problems.This article can be divided into three parts. The first part studies the possibility of microblog as a marketing tool for media, including chapter 2,3,4. Chapter 2 briefly introduces the development of microblog, Chapter 3 analyses the characteristics of mciroblog from three aspects:transmission,communication and interaction,which can be seen as the base of Chapter 4.The second section describes the status of media marketing on microblog, including Chapter 5 and 6. Chapter 5 describle some new trends of microblog marketing and new marketing theory, and analyse them with many examples in Sina microblog. Chapter 6 describes how media mircoblogging marketing works with the more microscopic view.Chapter 7-8 analyse the weakness of media microblogging marketing, and provide some advises through the successful cases of companies in China and abroad.