The Research And Management Of Business Newspapers In Min Guo Dynasty

The rise of the modern national capitalist industry directly promote the rapid development of commercial newspaper.20th century to the late1930s, the business newspaper of this period in the foreign powers Newspaper capital and bureaucrat-capitalism, the newspaper industry caught between to obtain a more significant development. Turbulence and relatively relaxed social environment, good corporate management personnel, to do a business newspaper with national influence. Tianjin,"Ta Kung Pao, Shanghai’s" shenbao"and" News "as the representative of business newspapers began to embark on the road of scientific management and enterprise management, therefore, this period of business newspapers in the management of the experience still reference value. This article is the management of three business newspapers in the Republic of China, the main object of study, through literature, case analysis and comparative studies research methods, a profound analysis of the management philosophy and business model, and abroad,"Asahi News "," the Times "and" New York Times "for comparison, the domestic and international business newspaper of the Republic of China in the management of gaps is not the conclusion."Ta Kung Pao," the "shenbao" and " News" by the weak state of fair market competition gradually become stronger, with the gradual modernization of the Chinese economy, its organizational structure, mode of operation also will be improved, the size of the organization is also increasingly expanding. The paper through the analysis of the management structure and business model of China during the Republic of commercial newspaper, summed up the experience and ideas of these business newspaper reported, the most important thing is the combination of the newspaper business, political, economic and social environment to an objective evaluation and understanding business strategy of the business newspaper.Practical point of view, in this paper include a sound management system, improve the distribution channels, to improve the printing equipment, to improve the technical level, to the pricing strategy, content management and newspaper guidelines, summed up this special period in the Republic, the business newspaperthe characteristics of valuable experience in today are still worth learning.