A Study On People-oriented Dissemination Of Ideas In Network News

2008，Chairman Hu Jintao Delivered an important speech when he visited People’s Dailyoffice.He said Adhere to the people is the The fundamental requirement of dissemination.It iscomply with the requirements of the construction of socialist democracy in China and line withthe law of the dissemination.The dissemination of ideas of "people-oriented" stressed to theaudience and interests of the people as the starting point of the journalistic work and shelter.Virtual, timely, free, open, interactive, equality are the feature of network news. There exist iseasy for exercise of "people-oriented".Correct implementation of the dissemination of ideas of"people-oriented", The most important thing is to respect people and as such, human nature, thevalue of human life and human dignity. The news media is the people’s right to know, participate,to express the right, and to oversee an important way. Dissemination of ideas, theimplementation of the "people-oriented" in the network news makes the dissemination of thecontents of people’s livelihood, and performance practices more humane means ofcommunication emphasizes two-way technology. Practice the people-Oriented spread theconcept of network news, not only have beneficial to build multi-cultural, to meet theinformation needs of the audience, and its implementation but also to subvert the traditionalmeans of communication to create news spread of a new order in the network news practicepeople-oriented dissemination of the concept of, so that the voice of the people to moderateexpression, but also help to maintain social stability. Network news spread in the process ofpracticing this philosophy is not perfect, the same inadequacies. For example, the excessivepursuit of propagation effects regardless of the audience psychological, lack of privacyawareness caused by the privacy leaks, and checking is not in place that caused the audience’sright to know as early as trampling, etc. have occurred. Over time, contrary to the meaning of thevalue of the spread of the concept of "people-oriented". Problems in putting the"people-oriented" dissemination of ideas for the network news, network supervision andaccountability mechanisms, strengthen the quality of the network of employees, theestablishment of a comprehensive network of legal system, enhance the depth of the networknews coverage, and strengthen the network communication technology improvements in thefive-pronged approach, making the dissemination of the concept of "people-oriented" canstandardize the exercise of the network.