Research On Micro-blog’s Social Function And Mode Of Action

As our known,2010is China’s" micro-blog year", micro-blog as onebased on user relationships, information sharing, communication andaccess platform, with a fast transmission of information, fidelity andstrong features, creative solutions to the transfer of information to point.After two years of development, with the further liberation of micro-blogpublic discourse right way quietly changing the media ecologicalenvironment in china.This study focus on domestic and foreign micro-blog hot eventsproceed with, combining the communication, journalism, as well as thesurrounding subject knowledge, analysis of the social function ofmicro-blog performance and mode of action, and personally involved inmicro-blog hot events in communication, media operations, micro-blogshop micro-blog marketing in real work, and close to the micro-blogsocial function and mode of action of nature.To discover and summarize the micro-blog negative social function,and puts forward the feasible solution. Aim to reveal the depth ofmicro-blog social function of micro-blog, explore social function of themedia environment, the social environment that influences the way,thereby providing micro-blog next the healthy development that way.