IPTV Traditional TV Media In China Caused By The Digital Revolution And Survival Strategies

The famous future scientists Negroponte forecast the traditional TV media’s over as early as10yearsago. He points out that people in the future in people’s eyes,TV will not only be watched as a TV. So, theappearance of new media is ferment the coming change of traditional TV media.It’s already widely permeated the whole media field since the word "new media" begin to popular.New media is developing and with the fusion of traditional media constantly at the same time, updatedbreeds such as IPTV, Internet radio, video network, mobile phone TV and all kinds of other forms of newmedia.After fusion of media are derived from the new media form while the audience has brought freshexperience, but at the same time the TV media brought unprecedented impact to the traditional mediabecause of new form the unique advantages. Spread into the electronic age structure, the audience habitsand behaviors are having huge changes.In such a digital age, How to find a way for topped half a century of supremacy TV media to survive?The traditional TV changes have is imperative.After the traditional TV media suffered a new media later, sparked a new revolution, the traditionalTV media whether can adapt to the new pattern of new media to the direction of development, this is anissue of concern within the industry together.The author in this paper to new media as the representative of the IPTV, it with the traditional TVmedia as game on both sides of the main body.The author in this paper lays emphasis on the research of the traditional TV media in the new mediadevelopment environment development bottlenecks, and proposed to solve these problems of his ownadvice, predict traditional TV programs of the survival of the future road, find the traditional TV takes incompetitive advantage to the convenient colleagues do when the study for reference.