The Survey Of Development,the Problem And The Countermeasure Of IPTV

IPTV is also named interactive television,network television or broadband television . It transfen TV programs or other interactive businesses through broadband to users. It is the result of the convergence and development of television and network,compared with the traditional TV,It is featured with the interactive,personal and asynchronous,and so It bring the break of the transmission model and the transmission concept. And the same time, IPTV is not just TV, It is the new application of broadband video,its communiacation business and increment business expand the domain of tranditional TV ,became the new fulcrum of the broadband market.IPTV indicate the coming of industry revolution developed from technology,and indicate the initiation of an infinite wide electronic interactive entertainment market.In our country ,the development of IPTV is decided by the competition and corporation between the department of Telecom and the department of broadcast and Tv. In this paper ,I willl analyze the characters and model of IPTV ,its actuality , opportunity ,the challenge it faced and the strategies it should be adopted.