Study On Editing And Publishing Of University Teaching Material

Since the1990’s higher school greatly since the enrollment, Chinese college school enrolments hasincreased dramatically, making the publication of university teaching to the publishing industry bring newdevelopment space and considerable business profits. Many press attention in the original field, and on thebasis of the university teaching aim also on the "fat", are published in the ranks of university teachingcompetition. However, in college teaching material market seemingly prosperity behind big development,also hidden many hidden trouble.Original, the lack of high-quality goods is the problem in the main problems of the textbooks,academic cultural value orientation have stress to the economic interest, many teaching material editor gaveup the academic principles and academic stick to, which many forming the teaching material is the lowlevel of works of others to repeat and repeat itself, And some "engineering" collective project, often due toblind drive plan, and drove the delivery period and ignore the quality of content, in university teachingmaterial seriousness, authority on the big discounts. Subscribe to book for teaching material from the cycleof more and more short, variable is more and more big, return rate rising; Here is more and more longrecovery cycles, the risk is more and more big; Discount more and more low, abnormal cost more and morehigh, profit more and thin, content homogeneityphenomenon more and more abroad; More and morecollege teaching material is published in the endless price war, kickbacks war, the whole universityteaching facing the loss of the market all embarrassing.Blundering in textbooks is the important reason for the flagging."The world’s, all is a benefit; theworld, and all for the bustling to", even if there is ethics and the constraint mechanism, interest drive, willalways is suspended in university teaching competition above the sword of Damocles over. As thepublication of the teaching material organization, a lot of press gets involved, eager to do big, just for themarket share, tax, profit, and forget the lineage culture, makes the high-quality goods is the most importantresponsibility of publishing units. As a teaching material of writers, because the university academicqualification evaluation system and class teaching pattern of the catalytic, eager to hope for success, so inthe writing process, less inherited innovation, to infringe upon the copyright of a widespread phenomenon. Some college teaching material for the selection of not of to the student is responsible, but with a utilitarianpurpose, often with numerous one of excellent teaching material. To reverse the disorder of universityteaching market, a published on the textbook reform is imperative.University teaching material faces a greater breakthrough, not simply according to the existingcompiling method of this good teaching material of a few problems, but should be from the compilation ofthe teaching material concept, content, form, and write mechanism, authors and press cooperation pattern,the big reform. First of all, to improve college teaching material compile threshold, strict textbook authorquality, ensure the quality of teaching material from the source; Pay attention to the teaching material of thesubject plan, in both innovative and guidance on the content, as well as developing teaching materials ofthree-dimensional resources to content quality to win. Second, improve the overall quality of the materialedit team, finish the teaching material from ideology to the change of physical form, to achieve economicbenefit and social benefit both goals. Again, to strengthen the protection of academic copyright, resist theunfair competition, for the publication of the materials to build a healthy and orderly publishingenvironment. third, to strengthen the protection of academic copyright, resist the unfair competition, for thepublication of the materials to build a healthy and orderly publishing environment. Only in this way can wedevelop education reform and development to adapt to the requirements of the development of publishing"new form" of university teaching material, realization and modern education revolution, learningrevolution and publishing revolution adaptation of the textbook revolution.