New Business Mode B Company PHILIPS Smart Mobile Phone Design Outsourcing Management Research

Smart phone in the beginning of the twentieth century with the advent of mobile communications and Internet integration of new business models of the development trends, as well as the rich of the mobile multimedia services and3G era, with the user experience will become one of the main direction of development of the mobile communication terminal.It is due to release of the3G network and mobile terminal technology development and national3G mobile phone licenses, mobile operators, smart phone customization, in order to enhance the competitiveness of enterprises in the chain of communications industry in the communications industry of the mobile terminal, the smart phone design projects outsourcing various phone brands to enhance the market competitiveness of the magic, is also the concept of innovation with the communication terminal industry change and development of the3G business model and project outsourcing management, the scope for competition between the international and domestic mobile phone brands to expand and the degree of competition intensifies, each mobile phone brands outsourcing as a business is an effective competitive strategy. Mobile phone brands in the3G business model, competition is more intense, so in order to come to the fore in the new business model, more and more domestic mobile phone brands started to pay attention to the core competitiveness of products and markets, some companies do not have the The advantages of outsourcing to mobile phone design company has the top technology and equipment to complete, professional design company to make up for their lack of, so that both companies "downsizing" quality smart phone products reach the market fast response advantage. With the development of the3G business model, the new3G technology, giving rise to mutual cooperation and win-win relationship between the mobile phone industry chain, mobile operators, mobile phone design companies, mobile phone brand manufacturing company. The mobile phone brands in order to expand market share and maintain long-lasting profits, reduce costs, make up the design capacity of less than smart phone design outsourced to a design company development. Handset design outsourcing management to become a top priority of corporate work, how smart phone project design outsourcing management co-ordination and harmonize the proposed new requirements, make it the establishment of standardized procedures, scientific and standardized management, improve the management system, smart phone design outsourcing management to explore a new management model.The combination of the3G business model, supply chain management and project management, competitive strategy and value chain management as issues around the PHILIPS smartphone project design outsourcing research and analysis. For outsourcing management deficiencies and failure of the project, schedule delays, high cost, difficult to guarantee the quality and other issues and facing new challenges, the establishment of the smartphone project design outsourcing management applied to a prerequisite under the new business model, has been Some mobile phone products and market competition, outsourcing management, discusses the project design outsourcing the theoretical feasibility of various management methods; an objective analysis of current outsourcing status quo in the international and domestic mobile phone brands and businesses need to improve brand competitiveness to construct the composition of the smart phone project design outsourcing management framework; to complete the construction of the project design outsourcing management model, under the guidance of the appropriate management of outsourcing strategies and methods and model design company management, supply chain management, risk management, intellectual property management, and supplier performance evaluation strategy; Finally, the status of outsourcing management of Company B for further analysis and the optimal combination of management theory.In this thesis, the conclusion that Company B PHILIPS smartphone design outsourcing management focuses on supplier selection and design of the (mobile phone design companies) outsourcing management model and process innovation, and establish a set of intelligent handset design outsourcing management system solutions, Application Design Outsourcing Company B management practices to achieve progress controlled, low cost, and quality assurance requirements; ultimately achieve the best combination and best goal in the mobile communication industry chain. The proposed B-design outsourcing model and management method is the current3G business model of supply chain management and project management, a combination of innovative models of competitive strategy and value chain management, optimization and integration of the original outsourcing management, drawn and to explore a management model and the operational response to enhance the company’s core competitiveness.