Word Spread To Visual Spread Communication

This paper analysis how the TV prose changed from word spread to visual spread communication, was made clear the concept of TV prose, development stage, the key is that the TV prose of words spread to the spread of visual display different ways of media, and points out that the TV prose is the product of visual culture turn, compared with the traditional TV prose creation thinking differently. TV prose unique artistic characteristic decided their has a huge spread value, but facing the social development, the development of TV prose faced with some problems, this article, from the angle of the spread of five elements proposed TV prose development areas in need of improvement, the hope for the development to make their contribution.Since the20th century, with the advantage of unprecedented film and television has become the mainstream of the modern social media, changes in human society culture structure, aesthetic modes, the understanding and the way of thinking, have leisure busy, see entertainment is a good choice. However, at present, the screen too much and vulgar, vulgar content with our eyes, we also need to art-house like decorous culture influence, and TV prose is such a kind already relaxed entertainment but also aesthetic enjoyment of works of art.The prose to TV prose the transformation and the formation, the process from essentially is the mode of transmission of change: the print media move to electronic media, of words spread to visual communication, of course, in the appreciation of TV prose, we are not only mobilize our visual organs, and our hearing, still need to use our imagination. Compared with the traditional prose, appreciate the TV prose, we must mobilize various feel way. This also is with the development of science and technology, the social life of the change in one of the performance in various kinds of media all the time, we want to open their eyes, and carefully use our every organ to experience the world, to watch the spectacle.TV prose has a unique art characteristics and spread value. But because of the mass culture shock and TV prose their own reasons, TV prose development faced with some problems. Text of the five elements from communication, this paper put forward the strategy of TV prose spread.