Network Hot Events Of The Attention Economy

With the development of the information age, vast amounts of information to the surge in the explosion, and how to effectively obtain and maintain the attention economy is the media industry’s most worth exploring. In this paper, the definition and characteristics of the attention economy theory as a research-based, first generation of attention extends to the characteristics of the attention economy, and then leads to the general condition of the network hot events in the attention economy perspective. On this basis, the2010-2011network hot events for the study, detailed analysis of the20hotspots events, showing the attention of the characteristics of resources of the network hot events. Hotspot event is the focus of attention in the network resources are highly concentrated, and most people guess the contrary, attention resources is not an entertainment event in the network hot events, which also refutes the attention economy is equal to "eyeball economy" argument. Only in order to obtain the attention of one of the means of processing information taken in the event of network hot spot analysis of attention resources, drawn speculation. Showing a mature environment of the network environment, such as "escape, metaphor, coined" more attention to the economic value of the means of achieving attention resources translate into economic value of the process to show its own unique characteristics, the birth of the attention of capitalists to focus directly into the transactions to the economic benefits, the media has become the center of attention.