Analysis And Design Of Yninfo User Behavior Analysis System

With the rapid development of the internet, web users become a significant group. The website operators, such as the comprehensive portal, social networks, e-commerce websites, shopping websites, multimedia websites, pay more and more attention to web user behavior analysis. On the meanwhile, with large amounts of web sites and applications available on the network, people require high level user experiences instead of just surfing the internet or reading some news.Analyzing web users’profiles and behaviors will help the site designing, better user experiences establishing and more business opportunity discovering. First, analyzing how frequently visitors access the website and for how long they come back is important for evaluating the website’s popularity. Second, studies of visitor’s browse depth, route, and their activities on the site are helpful for redesigning the site. Third, analyzing how frequently visitors leave the site and for what reason leads to better layouts and contents design. Futhermore, accurate models of visitor’s characteristics and access features are crucial for opreators predicting the visitor’s habits and hobby, making business desicions and providing personalized recommendation service.In this paper, we analyze the connotation of web user behavior analysis, study the related theory basis, and then propose our design of the yninfo website user behavior analysis system. The design content includes the overall architecture, function demand analysis, database design, business process design, user interface design, and application effect analysis. By now, the function demand development and preliminary test have been accomplished.