Our Archaeological TV’s Program Research

Archaeological programs appeared on the TV screen, immediately by its mystical suspense’s unique advantages caused the audience’s attention. Now, archaeological program has already formed the specials, live, variety show, the news reports, the antiquities introduces five kinds of basic program types.Archaeological programs are popular, on the one hand, because of the existing in everyone’s mind with a curious treasure complex; On the other hand, archaeological work itself the mystery and unpredictable characteristics of agreed to see exactly who demand with treasure hunt. Then, television is just acted as the communication audience and the intermediary and bridge archaeology.But, compare the United States, Britain and other developed countries archeological program, we have to admit that, whether operation mechanism, the program quality, programs, or forms of public participation in the archaeological programmes are there is no legacy with National Geographic Channel’s elegant atmosphere, and no British classical archeology programs " Time Team ".After the audience losing freshness, archaeological programs are starting to question each type of archaeological shows are showing their deficiencies: special on repeat similar narrative pattern not only, still often exaggerated, worthless fool audience; Live and often magnificent and victorious start, go in light ending, the media with archaeological repeatedly eager is incompatible verification; Variety show drab, confined to guess is form the true and false and price; antique News reports is no system, only scattered in various television channel distribution of the comprehensive news. In addition, China’s archaeological program had mostly form a fixed columns, program broadcast audience participation, lack of stability degree is not high.Aiming at these problems, archaeological programs which can improve from six aspects: one is established for professional channel, the further development and archaeological program form stable viewing groups provide conditions; Second, expanding the connotation and denotation of archaeology, make show more diverse forms the contents of the programs; Third, insisted that "content supreme" principle, broaden the program source, improve program quality; Four is to improve public participation in the public, the media, and the posture of the archaeological experts tripartite interactive push the development of public archaeological "; Five is creating the brand to brand overcome homogeneity; Six is paying attention to the development of derivative products, in order to enhance the influence and realize program income diversification.