The Flourishing Of Micro-blog In China And Its Social Implication

Micro-blog is Web2.0times the rise of a new social network form, is a set of informationcommunication, acquisition, sharing, publishing as a whole new type of interactive platform and socialcommunication platform, the user can through various types of landing the client to use, has a dynamic,complex network structure, it not only has the characteristics of traditional media, also has a new, oldmedia" hybrid" propagation characteristics, in the interaction of people horizontal facilitatedcommunication. At the same time it also has the characteristics of public communication, so users ofinformation from a passive consumers into active information, subversion of the traditional media forms ofcommunication, to create a" bottom-up" mode of transmission, which greatly liberates the public discourse,increasingly profound impact on people ’s speech and communication mode. For different industries,micro-blog meaning is not the same, but its appearance, will be like a potent catalyst, subversion ofChinese society some deep structure, culture, politics, economy will experience upgrading.This paper mainly discusses from the following several part:The first part mainly explains the research background, academic background, basic contents, researchmethods, innovation and research significance, at the same time around what micro-blog pointed out inparticular, micro-blog is not just an information platform, is more of a social network.The second part systematically summarizes the emerging network media micro-blog at home andabroad with the overall situation of development, in the global scope, Twitter experienced from birth, clueis shown first, attention to the present has become the world ’s most popular Internet parvenutransformation. But in our country, micro-blog has become the blog, forum portal to the" standard",Chinese portals of entry into the micro-blog era.The third part is the focus of this paper, first of all to new medium micro-blog features are summarized.Secondly, we discussed micro-blog on media effects. It makes the dissemination of ideas from the openinteractive technology concept to human nature more regression, the dissemination of information by wayof information of the unidirectional flow steering information flow more, make the traditional news valuelose realistic foundation, and its" agenda setting function", has opened up a new source of news. Finally, the western civil society theory, elaborated in the round micro-blog on the construction of Chinese civilsociety influence. It creates a public discourse platform and public domain, for the public to participate inthe political life of fully provides realistic conditions, thereby strengthening the citizen participationconsciousness, and to a deeper level of citizen consciousness.