Research On The Problems And Countermeasures Of Chinese Love And Marriage Show

In China, the creation boom of current Chinese love and marriage show has brought anunprecedented shock, this is for TV program forms into the innovation of energy, the emotionalpublic expression became today’s society popular trend. But for the audience in China, theconflict of modern and traditional marriage concept further intensifies, These have somenegative effect on the health aesthetic view and the right values of audiences established. Theproblems about love and marriage show existing in the development of programs also hinderedthe development of TV program innovation system, lead to TV media lost part of credibility.Pay attention to the study of Chinese love and marriage show, and discuss its healthydevelopment road, this has the important practical significance.First of all, The author combed the development situation about the development situationof Chinese love and marriage show in the paper, concluded its ontology from three aspects:attribute and concept, classification and style, function and the social role, then its developmentcourse is divided into four stages: germination, boom, silence, promote, and all of these providethe basic help for treat Chinese love and marriage show rationally, solve the problem of "what itis".Second, this article gives the specific analysis for problems of Chinese love and marriageshow from the four aspects: In treating the rating, the existing defects are only ratings first，ignoring program grade, Promoting consumption socialist; In the value guidance，the problemsincludes ignore moral bottom line, host guide is not in place, audit checks not strictly ; innarrative ways，errors are characters one-sided, narrative overused, manual intervention plot ;about the innovation strategy，too much imitation , rigid brand awareness, dense game mean.Again, the author in this paper presents targeted strategy according to the existingproblems of developing Chinese love and marriage show. To solve the existing problems, and to look for sustainable development, Chinese love and marriage show should be done in thefollowing four aspects: to enhance the social sense of responsibility, treats rating rationally, andconstruct "green rating" standard actively; control the tension of elegance and vulgar,reconstruct the humanistic spirit, increase control force, promote programs grade; shapingmultiple character image, control narrative tension successfully, set up plot reasonably, andgrasp the narrative limit; base on the local cultures, change innovation technique flexibly,master entertainment degrees properly , divergent innovative thinking.Finally, we expect to Chinese love and marriage show in the process summing up theexperience and lesson, can improve themselves, conform to the development of communicationform and media business management pattern, under the premise of deepen cultural implication,subdivision audience, build brand, shoulder TV media social responsibility, build the theme ofactive and healthy, and to reduce the bad influence of society, and promote the harmoniousdevelopment of the society.This paper studies the theme of is, on the basis of existing research results , and applies thetheory of narratology, television audience theory, TV designing, media management, combiningthe practical state of contemporary Chinese love and marriage show in the process of spreading,and explores the existing problems of current love and marriage show, and puts forward somecountermeasures accordingly. In order to provide the beneficial reference for the sustainabledevelopment of Chinese love and marriage show.