Research On Problems And Countermeasures In TV Talk Show From The Perspective Of Communication Studies

It has been more than 20 years history until its first broadcast and in the process of its development, the TV talk show in China has made a continue progress and formed a certain program characteristic. But at the same time some problems were exposed in Chinese TV talk show from the perspective of Communications. Such as antiquated of program, not thoroughly interview, purposeful sensational communication, unsatisfied performances of the guest——communication subject, lacking of interaction with audience, gloomy communicative atmosphere and so on. These problems will hamper the development and communication of Chinese TV talk show. Aiming at the communication problems existing in the Chinese TV talk show and analyze the causes of these problems, arrived that the communicator lacking of innovative ideas, limited ability of host, improper selection of communication subject, ignore the influential value of the audience are the main part. Take some actual representative programs as typical subjects such as Lu Yu You Yue, Fei Chang Jing Ju Li to analyze the causes of these problems by suing content analysis,data studies,comparative analysis and so on. Find out strategies on these problems from the perspective of Communications. And also analyze the future trend of Chinese TV talk show according to its communication characteristics. TV talk show started late in our country. Its development has a big rising space according to the current situation. Chinese TV talk show takes the method of media convergence to develop communication channels and combines cultural industry with commercial profit to starts its own brand, sets up the national image and develops the global communication. Chinese TV talk show occupies an important part in Chinese TV program. Its communication has far-reaching influenceon the audience. The study of TV talk show aimed at found its defects and hope that Chinese TV talk show can face the problem correctly, find out the causes, solve the problem, use the positive attitude and rich content to guide the public opinion correctly, and get a long-term development.