Unified Application Platform Information Service Life-M-Express

With the rapid increases in consumer spending, Consumers on food, housing, transportation, travel, shopping, entertainment and other living growing demands increase too. People prefer a simple life where timely access to information services.At the same time China’s Internet and mobile Internet are also experiencing unprecedented rapid development, through the combination of them, better customer service has become a trend. According to CNNIC statistics show,as of the end of 2010 reached 457 million Chinese netizens, internet penetration rose to 34.3%, Where the scale of broadband users reached 4.5 million and mobile Internet users reached 303 million people, the future will continue to grow rapidly. How to combine the Internet and mobile Internet by means of technical and operational organic to form a unified application platform, to provide consumers with a full range of local information services and to meet the interests of the consumers, merchants, carriers, and other aspects, has become the new hot spot of the information service of life.I experience in the master’s thesis and leadership in the design and development in the Unfied application platform information service life-M-express, I have a detailed description of the concept, technology and innovation. M-Express is a location-based services through (LBS) to the Internet site, database management, mobile Internet, mobile, e-coupons to integrate a number of technical, provides consumers with information query of life, consumer discounts, returns and other localized information services integration, for businesses and enterprises to provide general membership management, common e-coupons management, active management, precision marketing services to a unified application platform for mobile commerce.This article first introduces the concept of M-express, the value of the product, as well as the core technology. M-express is mainly composed by the mobile client, and M-express portal, enterprise self-service system, mobile terminal, and operations management systems. And M-express of mobile phone client is mainly based on the Android operating system, development of adaptation of the mobile client, by invoking the Google Maps API interface LBS services. WEB-side and the mobile terminal to the presentation layer and business logic architecture programs using hierarchical distributed deployment structure, it can guarantee the consistency and stability of the application service logic, the openness of the structure, function, scalability andmaintainability, developed in parallel. Then, starting from the business process, analysis for each system, consumers from M-express client or M-express portal to obtain information on the local community information, e-coupons, membership cards and membership card, coupons wait until the business consumer, convenience. Business through the mobile terminal authentication information for consumers, and the information is synchronized to the business of self-service systems, consumer information, statistics, so that the subsequent precision marketing. Operating systems provide support for the operational management of the M-express, including the merchant management, membership management, cool treasure audit, SMS and MMS audit, business information audit, voucher audit, complaint handling. Business processes involved in each system to carry out detailed needs analysis, and key functional entity descriptions and use case analysis. In demand on the basis of the analysis focuses on the mobile client called the Android operating system on the basis of the call steps for the Google Maps API interface, and the web side, the mobile terminal system to system price and disassembly instructions.Finally, in the form of graphics, the paper introduced the m-express’s final implementation.