Resesrch About Mobile-TV’s Program Conformation In The Context Of Three Networks Convergence

In January2010the State Council executive meeting decided to accelerat telecomnetwork, broadcast network and Internet network convergence. This indicates that themobile phone TV will face new development opportunity. Whether seize thisopportunity has become the key. This paper explores the art new trend of mobile phoneTV media characteristics in the evolution of, and compares, analysis of the currentsituation of mobile phone TV program confomation according to the unique situation inChina,then and put forward corresponding suggestion and opinion. The paper designsto help mobile phone television come out in the context of three networks convergence.Through the review of Chinese mobile phone television’s development process, wecan see Mobile phone TV has come out of bottlenecks of the price, technology, policy,terminal, the standard.with the popularity of3G, CMMB and mobile phone technologydevelopment and three networks convergence policy coming on stage. Today, themobile phone TV competition is that “content and form is first”. Mobile phonetelevision program development is the content of competition expand and forminnovation interaction, mobile phone television program confomation research hasbecome an important research topic of mobile phone TV development.But the related research at home and abroad are still scarce. Research monographesabroad On mobile phone television is very scarce,and mainly from the technicalanalysis, not on the program confomation. Television works on the domestic mobilephone are only two and does not mention about the mobile phone television programconfomation and development tendency of media characteristics.The articles and dissertations proceedings from journals, newspapers about themobile phone TV had more than2600articles from2003. The researches about themobile phone TV program confomation had only three journal articles and also notrelated to the publication of books. These papers described and classificated only amobile phone television program and not analysis the current program according toChinese national condition of pattern. There were only a few articles related researchesabout the mobile phone TV in China’s current development_“three networkconvergence”So the research subject of this paper is to study the main show form. The theresearch background is three network convergence. The research purpose is in order to promote the development of mobile phone TV. The paper is divided into six parts.The first part deals with the realistic background and the theory background,research significance and research method of the study.The second part defines and distinguishs the program confomation concept. Andthese clear four media characteristics. There are the debris and polymerization ofdualism, segmentation and integration of duality, cold medium to heat media conversion,interaction is the eternal theme of mobile phone TV but there are times newfeatures.through to the mobile phone TV media characteristics of mobile phone TV,Then according to the four big features of mobile phone television programconfomation put forward five requirements: programs confomation thefragmentation,nonlinear narrative content, resource integration, creation of professionalelite program channels, highlight about the mass media taste and preferences, deepseeking of interaction.The third part compares the advantages and disadvantages of telecommunicationsmode (13mobile phone television and mobile phone website video), and radio andtelevision mode through the Chinese mobile phone television program in the Chineseactual situation. According to the combination of the second part of the mediacharacteristics, the paper clear barriers are that the broadcasting mode CMMB cannot betwo-way interactive technical, and mobile phone website video flux charging the hightariff. The author finally puts forward telecommunication mode mobile phone televisionis the hypothesis.The fourth part focus on the detailed analysis that whether the13Chinese mobilephone television is consistent with the hypothesis.,then analysize its advantages ofdevelopment. More important problem is from basic program confomation of programcontent, program elements, future media with the interaction and experience ofcharacteristic in detail inquiry.The fifth part analysize the problems of mobile phone TV, CMMB interactiveshopping program confomation and WIFI, WIMAX introduced mobile phone Internetvideo the three cases as the3paradox, for analysis of paradox. The"3G network mature"is to mobile phone TV station for trends in the premise conclusion.The sixth part will introduces the conclusion to build Chongqing mobile phone TV,to create Chongqing’s own mobile phone TV from the premise condition construction(network consists of basic coverage to widen the speed-up and profit model) to createsubstantial body (program shape optimization). Then the author will Blend the advantages of CMMB and mobile phone Internet video in it.