"china Business Signs Up For" Positioning Strategy Research

Along with the development of market economy, People needs more andmore economic information. In the nineteen eighties, a number of marketeconomic newspaper emerged, breaking the Situation that there is only Partynewspaper on the market. At present, China’s economic newspaper has formed acomplete system.We have some weekly such an " economy observes " and "China business", we also have some Daily such as " twenty-first Centuryeconomic report" and " First Financial Daily". We have comprehensiveeconomic newspapers,we also have Newspapers about certain field.As theincreasing of the number of the economic newspaper, the competition is moreand more fierce.In this case,if a nespaper want to get success,it must have animperative localization strategy.So the research about localization strategy isimportant. In such a competitive environment, China business developed fromunknown to to be wellknown.There are three reasons,for the first, the content of the newspaper isgood;for the second,the management of the newspaper is success;for the third,the location of the newspaper is accurate. If we do some research about thelocalization strategy of China business,we can provide a reference for the othernewspapers.The competition of medias is not simple, we need to consider three aspects,the audience,the opponent and Oneself.The newspaper must try its best to meetthe needs of audience, to do better than competitors and increase its ownstrength. China business just made its localization from the three angles. It isworthy for economic journal and other newspapers and political class learning.