The Study Of NBA Sports Culture Communication Strategy In China

First of all, for the NBA sports culture has carried on the comprehensive summary.The NBA’s sports culture is composed of material culture, system culture and spiritualculture of three parts. NBA sports culture of these three parts are not mutuallyindependent, they are interdependent, spirit culture and system culture hidden in materialculture, material culture also spread through its own carrier of spiritual culture andsystem culture, spirit culture is the highest level. NBA sports culture also has itsdistinctive characteristics, it is a highly commercial union, any decision making is a kindof commercial behavior; It through the entertainment of the means to achieve its businesspurpose, through entertainment, attract more people’s attention, so as to expand itsinfluence; Open to the world it is a union, players from different places, it has broughtthe NBA sports cultural diversity; The NBA is the world’s most competitive basketballtournament, only more than400players around the world have the opportunity to takepart in the NBA, and you want to get success in the NBA is very difficult.Secondly, through to the NBA sports culture to China to spread all kinds of waysand methods of research, summarized the NBA sports culture communication strategyagainst China. Strategy is the first star, wrap after NBA superstars, into the Chinesemarket propaganda, worship of star and desire for personal heroism, makes the starstrategy exert great effect. But star strategy also indirectly bring some negative impacts,it is a traditional challenged, make teenagers get lost. Is the second Chinese playerstrategy, the NBA’s to open the Chinese market in recent years, struggling to find inChina to enter the NBA players, through establishing the image of a Chinese in the NBA,let the people pay attention to the NBA in China, with an icon to promote the NBA inChina. After Yao retired, the influence of the NBA in China and spread degree affectedby a lot, now the NBA is actively looking for the next "Yao".The third is to experiencestrategy, in order to let teenagers like NBA, they organized various activities to letteenage fans enjoy the NBA sports culture charm. Every year the NBA China game beingheld in China, to bring the best team in China, let China fans feel personally on the NBAentertainment and passion, for the Chinese fans bring different feelings. Finally is the NBA will through charitable activities or combination of international politicalexchanges and to spread the NBA sports culture.Finally, based on the research of the NBA sports culture spread to China, we drawlessons from its advantages, combined with their own national conditions, to spreadsports culture in China. Sports increasing role in our national life, this needs us todevelop the undertakings of physical culture and sports, actively spread sports culture.We need from the experience of NBA sports culture to shape and spread our own sportsculture. First of all, we are going to taking the path of the development of professionalsports, this is promote the development of sports, sports have the only way to greatersocial positive influence. Second, we want to shape their own sports culture, both in thecompetition of culture also includes stadiums. In the competition we should strive toshape the home culture, let more team has a sense of belonging, to get more fans for theircity’s foreign feelings, in the mutual emotional communication, dissemination of sportsculture. Stadiums we also want to entertain fans, can not change under the condition ofbig rules appropriate to modify the rules of the game, get more fans to enjoy all happy inthe game. The third is that we must strengthen the Chinese sports sports culturalexchanges with other countries, for our advantage, we can through the way of talentsoutput to spread our culture, it also can promote the development of the whole project inthe world. For our disadvantage, we should actively study abroad, for improving ourcountry’s three big ball project. Finally is sports, China must use its influence toteenagers spread the correct values.