Research On The NBA Sports Culture To China’s Communication Strategy

NBA was formally established in1946.After more than half a century ofdevelopment，NBA has become a globally influential sports industry，here gathered theworld’s best basketball players，here is the dream of basketball players.The more important isthat，NBA is more than just a simple sports league、business groups，its influence has not onlyconfined to the sports competition and sports industry scope，In the commercial brandmarketing，sports culture communication，media communication has made remarkableachievements for the world，the formation of the NBA unique sports culture.The NBAoperator to the media as a way of，NBA as the carrier，through a variety of strategies to theglobal output of their sports culture.NBA in China has gone through20years，now China has reached300000000NBAnumber of fans，NBA in China annual income reached$160000000.NBA uses its own set ofcomplete，systematic，efficient communication mechanism，at the same time for the Chinesefan spread NBA events，also make people influence character by environment in accepting theNBA culture system and values.For CTTSL，if want to form their own unique “CTTSLculture”go out of the country，expand the table tennis culture’s influence in the world，andtake the CTTSL into the China’s “NBA”，then the NBA sports culture spread in China strategyundoubtedly has a very strong draw lessons from a meaning.Although the CTTSL like NBA，with the international race to the top luxury lineup and excellent，perhaps from technicallevel，the CTTSL is higher than NBA.But with the NBA international image and in the global scope of a continuous“NBA culture spread heat”，the CTTSL also appears to be very youngand weak，the cultural dissemination of the road is still have a long way to go.The paper is divided into four parts.The first part mainly summary to the NBAsports culture concept，composition，characteristic.The second part analysis the NBA sportsculture spread course in China，and discuss the impact on Chinese basketball，consumerculture，values that the NBA make.The third part analyzes the NBA sports culture on Chinesecommunication strategy.The fourth part of that revelation，to create a“NBA”type CTTSL giveadvice and suggestions.