Soft Environment Analysis Of Ski Tourism Industry In Heilongjiang Province

In recent years, in China’s political and economic rapid development ofguarantee, the ski tourism industry as the tourism industry in our country an importantbranch of got rapid development. As the earliest in Heilongjiang province to carry outmass skiing and ski areas of tourism industry has been in the industry have a brandeffect. However in recent years, the development of Heilongjiang ski tourism industrybegan to have bottleneck, mainly displays in mass skiing development is slow, ski lesspopulation, skiing population low conversion rate, ski tourism industry output valueincrease slowly, at the same time, such as YaBuLi ski resorts exposed more and morevicious competition in markets such as the mess more make Heilongjiang ski tourismindustry brand effect is gradually reduce.With a variety of problems, from Heilongjiang ski tourism industry environmentsituation of the method of literature, expert interview method, comparative analysis,empirical survey method and other methods of Heilongjiang ski tourism industry ofthe soft environment and fundamental analysis research. Studies have shown thatHeilongjiang province has the relative to other provinces as main advantage. But as aresult of improper government intervention and other reasons cause ski tourismindustry development of cultural charisma, science and education, commercial appeal,supportiveness image communication force, government ruling power and the softenvironment factors behind a problem Heilongjiang ski tourism industry developmentof the sticking point. Should be through the popularization and promotion of massskiing, foster ski market main body, strengthening the legal system construction oflaws and regulations, increase the ski tourism industry core talents training andmeasures to improve the soft environment of Heilongjiang ski tourism industry inheilongjiang province, to ensure the healthy development of the ski tourism industry.