The Reaserch On The Present Situation Of Network Groap Purchase And Problems In Beijing

Popularization of Internet business, to provide a foundation for the rapid developmentof e-commerce in China, and at the same time the network group purchase as a newe-commerce mode appears a spurt of development in our country, more and more abundanttypes of network group purchase, especially in the people’s living level increasing, thegrowing concern on health, as well as the increasing demand for entertainment, sportsconsumption in people’s daily life expenditure is more and more big, the sportsconsumption has become an important part of network group purchase group purchasewebsite an indispensable.This article uses the literature material law, expert interview law, case analysis, logicanalysis, make a research on Beijing area sports consumer network group purchase thestatus quo and existing problems, draw a conclusion:1. through the study of sports consumption and the network group purchase, theauthor access to a large number of documents and related experts, summarized the basicattributes of sports consumer network group purchase summarized, including its concept,classification, characteristics and nature.2. through the expert interviews, related data according to the present situation ofnetwork group purchase of consumption, the consumption of sports consumer networkgroup purchase. First, most of the sports consumption of network group purchase therelatively young age, mainly concentrated in the age between20-40,20-30years oldaccounted for the major part. Second, male consumers occupy the sports consumernetwork group purchase70%, occupy a great proportion. Third, students become sportsconsumer network group purchase of the main groups. Fourth, because the main body ofsports consumer network group purchase is a student, and higher income groups by thesports consumer network group purchase price less influence factors, so the sportsconsumption of network group purchase consumer economy most medium or medium.Fifth, sports consumer network group purchase people’s educational level is relatively high,above the junior college education accounted for the vast majority of people.3. Analysis of sports consumer group purchase area of Beijing City, find, Beijing areadevelopment of sports consumption of network group purchase advantages include:(1)the sports industry is relatively developed (2) sports consumer commodity rich (3)developed economy, the residents’ sports consumption consciousness is strong (4) base ofInternet users, network group purchase large number of transactions of the the leadinggroup purchase website (5) Group purchase site collection4. Beijing city sports consumer network group purchase mainly exist the followingproblems: first, honesty, many sports consumer businesses and group purchase websitewith poor credit, to provide goods and services and promote a large gap, there is suspicionof fraud. Second, group purchase site threshold low, competition is intense,, lack ofprofessional sports consumer group purchase website. Third, the current sports consumernetwork group purchase goods can not meet the needs of consumers. Fourth, no third partypayment platform, the existence of loopholes in the payment system, after sale service cannot be guaranteed, consumer rights difficult. 5. the existence of sports consumer network group purchase of problem, put forwardthe countermeasure and suggestion to solve the problem.