| China's sports lottery has been development for decades,lottery industry presents a certain scale,it has a bright future.Lottery players is an indispensable participant in the development of lottery,and the buyer has a wide distribution of age,from underage to elder people have the problem of buy lottery tickets.The study of the lottery has also received the attention of the researchers,but by reviewing the literature found that most of the research focused on the more serious problems in the young people,and for the progressive development of young people and their problems of lottery research is relatively small,Therefore this study will be analysis the young people buy Lottery.Based on the comprehensive analysis of Chinese and foreign research,this paper adopts the questionnaire survey to carry out research on the youth sports lottery,and the ecological system theory is used to support the personal factors,interpersonal factors.The environmental factors were selected to purchase lottery cognition,parents purchase lottery attitude,parents purchase lottery behavior,peer lottery attitude,peer lottery behavior,lottery publicity and other variables,combined with demographic variables to collect data,the SPSS20.0 platform were used to analysis those date.Then,try to put forward the prevention and intervention strategy for the youth sports lottery problem.The results are as follows:(1)Teenagers Sports Lottery problem is more serious than the others.There are significant differences in the young lottery buyers,the buyers is more older,the problem of buy lottery is more serious.(2)It was found that the acknowledge of buy lottery,lottery propaganda,parents'buy lottery behavior,parents' lottery attitude,peer buy lottery behavior,peer attitude to the problem of buy lottery is about 33.4%,then established a regression equation.The acknowledge of buy lottery,lottery propaganda,parents' buy lottery behavior,parents'lottery attitude,peer buy lottery behavior to the problem has a positive role in the prediction,the parents buy lottery attitude,peer buy lottery attitude of the young people to buy color has a significant negative predictive effect.Teenagers Sports Lottery Problem Buying color prevention and intervention strategies are as follows:Improved lottery publicity,change self-concept;To create a suitable family environment,rational view of peer color;Strengthen the lottery supervision and law enforcement efforts,rewards and punishments;strengthen the training of sales staff,change the traditional concept of sales;Improve sales staff income;and other measures from the government,publicity,individuals,parents,companions and other aspects of the youth sports lottery problem of color strategy,can effectively prevent and interfere with young people buy color. |
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