Research On Present Situation And Influence Of Consumption Of Tennisplayers In The Southwest Of Shanghai

As a Chinese municipality directly under the central government,and itsthe economic center in china.the high speed development of economy，theresidents living standard has improved,and its sports consumerconsciousness gradually strengthened.Under the influence of tennis hot, inshanghai.tennis is becoming more and more hot.The majority of city workers inthe body are in the long-term overload of work state, in the spirit of long-term ina highly nervous state, plus the unhealthy life style, very easily lead to theirbody "sub-healthy " state.Tennis consumption market got better development.However thedevelopment of tennise on consumer market also bring manyproblems:tennise consumption structure unreasonable,tennise consumptionlevel is uneven and relate industry could not keep up with the requirement ofmarket development,etc.Only better under standing of current consumption ofshanghai residents tennis feasible countermeasures to formulate,so as topromote consumer market more healthy shanghai tennis prosperitydevelopment.Currently the material to see,also mastered in shanghairesidents without the special research of tennis consumptionsituation.Therefore,in the city of shanghai residents tennis consumption ofinvestigation and study is very necessary.This paper uses literature data method,questionnaire survey,statistics andlogic analysis method, Status of the investigation on the southwest of Shanghai City Tennis participants tennis consumption, the conclusion of thestudy are as follows:(1) According to the survey of tennis consumer has the followingcharacteristics: male was higher than that of female group, but the gap is not,consumers with young, educated level is higher, and basically have a stableincome relatively high occupation. But because of their own health problems,most tennis consumers want to to improve health through tennis exercise.Most tennis consumer choice and the relatives and friends play tennis together,another is to choose The racquet Club Hotel or the form of training courses.(2)The level of consumption: Tennis consumers in high level in the physicaltennis consumption, participative tennis consumption is in the intermediatelevel, in the watching tennis consumption, due to the impact of the Shanghaimasters, leading other city water level in this area.(3) The southwestern of Shanghai tennis players tennis consumption: positivefactors, the majority of respondents because the first love the sport; subjectivenegative factors, more than half of the tennis consumers think usually leisuretime too little and family factors, resulting in the lack of energy, therebyaffecting tennis exercise; objective positive factor, the unique charm of its ownmaking tennis tennis consumers for it "addiction "; the negative factors, themajority of consumers believe that the current tennis courts can not meet the demand, but also some tennisvenues from urban areas, traffic inconvenience, coupled with the lack of fixedgolfers, these three factors in the development of tennis sport plays anenormous hindrance role.In view of the above situation, this paper puts forward advice:(1)The amount of construction and some tennis venues, to meet consumerdemand, the rational use of the existing tennis venues, the implementation ofpeak load shifting prices, improve the utilization of the facilities.(2)The construction and improvement of Shanghai Tennis Association, clubsand other organizations, to regularly update and enrich the content of thewebsite, can release the Shanghai occupation and amateur tennis tournamentnotice, the latest international and domestic tennis, tennis player ranking, andtournament schedule and other related information, can also set up a " Forum "in the form of Web site inside, provide learn skills, communicate platform fortennis.(3)To the further improve the tennis stadium supporting implementation, intennis venues nearby construction into a complete production chain, promotethe tennis players related to consumption, and improve the tennis playersconsumer enthusiasm can also allow businesses to maximize the benefits.(4) The standard of tennis training in Shanghai, training market. Theestablishment of a tennis coach industry association organization,management of tennis. (5) Using the Shanghai masters series of their own advantages, vigorouslypromote the tennis project, increasing popularity dynamics.