Study On The Impact Of SNS To Consumer Culture Of College Students

With the development of economic, Chinese’s life is becoming richer, and full ofmaterial．At this time, the Consumer Culture from Western society gradually spread over.Media, especially networks in the ‘global village’ age, is the most direct channel forConsumer Culture to corrode people’s mind．Nowadays, the college students are growing inthe Internet Age, and they are the dominant groups and the backbone of the networks. So thespread of Consumer Culture through the network will most likely to affect the formation oftheir outlook on life and values. However, college students are the hope of the nation and thecountry, so it is full of great significance to establish the correct values for them. Firstly, in theperspective of the media environment, I study the intrinsic link between the network media’sown characteristics and the transmission of Consumer Cultural. Then I analysis SNS socialnetwork, such as ‘RenRen.com’ and Japan’s ‘Mixi.com’ to explore the imprint of ConsumerCulture, and do a questionnaire investigation for college students on their response to SNSconsumer symbols．The survey results show that SNS has a negative effect on collegestudents to promote Consumer Culture among them. Targeting to resist Consumer Cultureamong college students, I suggest that, on the one hand, the network media must enhance theawareness of media responsibility; on the other hand, college students should initiativelystrengthen their media literacy of networks.