| Pop culture phenomenon was produced in the nineteen sixties western society, Pop culture phenomenon was accompanied with the Reform and Opening in our country, up along with the rapidly economic and social development. However, its influence is big and obvious, more and more experts and scholars study it to explore. This article will focus on pop culture phenomenon for college Ideological and political education, and its function and influence, as well as the relationship between the two. We should draw lessons from the positive effect of pop culture phenomenon, and innovate ideological and political education theory. Avoid the negative effects of popular culture phenomenon to purify the campus cultural atmosphere and provide healthy development reference suggestions for students. This paper is mainly divided into the following five parts:The first chapter is the introduction part. It is mainly the generalization and the summary part of the paper, including the research significance, research present situation as well as the theoretical basis;The second chapter is the definition of the research object of this article, it will do sufficient definition to the conception of popular culture:including the concept and the connotation of popular culture phenomenon, describe performance, characteristics and the pop culture phenomenon of connotation, performance and characteristics of their respective were, and in accordance with the progression from general to specific, on the connotation explain one by one;The third chapter mainly explains the phenomenon of pop culture on Ideological and political influence, it is mainly divided into positive and negative effects, in the positive influence is that pop culture phenomenon promotes college students’personality formation and development and accelerate the college students’socialized process, it contribute to the internalization of college students values, easing psychological pressure on college students; negative effect mainly on pop culture phenomenon of excessive pursuit, influence of College Students’ academic and healthy development, pop culture phenomenon of communication, stimulated by the college students’ high consumption behavior, poor pop culture phenomenon of the college students moral values of corrosion;The fourth chapter, pop culture phenomenon in College Ideological and Political Education Enlightenment should be in reference to pop culture phenomenon of advanced perfect colleges and universities ideological and political education at the same time, also want to play to the ideological and political education on pop culture guide.The fifth chapter is the summary part. |