Research On Influence Of Popular Culture On College Students’ Ideological And Political Moral Character

College students are the main followers and disseminator of pop culture.It appears in thestudents’ communication learning and daily life, and to a certain extent, it changes their idealsand beliefs, their way of life and value orientation. The beneficial influence of popular cultureto the students is to make their spiritual world is becoming more abundant, so as to promotecollege students’ modern ideas, and some psychological stress of college students can also bereleased because of the integration of popular culture. In order to prevent the negativeinfluence of popular culture on college students’ ideological and political education and oursocialist modern mainstream values, based on the analysis of main characteristics and themeaning of popular culture, all colleges and universities, discuss a series of feasible schemesfor implementing. These can facilitate the college students to face the popular culture broughtby culture shock correctly, and their can help college students avoid the influence of the evilculture in popular culture in their daily life.The basic connotation and characteristics of popular culture as the starting point,combined with the students’ actual situation the article focuses on the influences on collegestudents daily life when pop culture has a "surprise attack" from the respect of collegestudents’ ideological and political education. At the same time, with opportunities andinfluence on college students brought by popular culture, and combined with the practical andefficient principles, this paper draws the following several points: the first is find thedifferences from other cultures;the second is the scientific treatment of pop culture;the thirdis to perfect pop culture’s supervision and management system, and improve the quality ofpopular culture;the fourth is to strengthen the cultural construction of University;the fifth isto pay attention to the actual effect of Ideological and political education’s role;the sixth is toraise students’ cultural resistance and judgment. The six steps listed above is to see the actualeffect of ideological and political education as its foundation, to see strengthening the construction of university culture as the starting point, which are feasible measures from theactual situation of our colleges and universities. These are useful ideas for reference and theyare based on the ideological and political education of college student. Then they canstrengthen and improve the ideological and political education of university students in china..