Shanghai Residents' Sports Consumption Structure Characteristics And Change Tendency

Draw on theories of consumer economics in this article, contact thesocial and economic development of the actual use of literature, aquestionnaire survey of mathematical statistics and comparativeanalysis of other methods, the first sports consumption level of theoverall situation of Shanghai residents and different gender, age,education, occupation and monthly income of Shanghai residents insports consumption level. Second is the focus of the analysis in thisarticle, from Shanghai residents to participate in sports activities, watcha sports game, buy sporting goods and other aspects of the overallexpenditure to start, Sports consumption structure characteristic of adifferent gender, age, education, occupation and monthly income ofShanghai residents and analysis of future trends of Shanghai residentsand Sports consumption structure changes. Studies have shown that:(1)sports consumption has become an important part of the Shanghaipublic consumption. Shanghai residents have higher sports spendingpower, the Shanghai sports consumer market, there is still much roomfor development and market potential.(2) With the economicdevelopment and social progress, the development of Shanghai sportsconsumer market quickly, sports consumption level, there is still muchroom for improvement, but the sports consumption structure is still notreasonable, and in-kind consumption ratio is still much higher than theservice-oriented sports With the increase of income, consumption, butlook at the forecast of Shanghai residents sports consumption trends,sports consumption structure will gradually tend to be reasonable.(3)The competent government departments according to differentconsumption demand in Shanghai features and sports consumptionstructure change in trend-oriented, timely adjustment of developmentpolicy, research, develop and publish guidance Shanghai sports market development priorities, adjust development policies, and adaptto the new characteristics and needs of the sports consumer market,the sports consumer market research and forecasting, and continue tointroduce new sports consumer items that Shanghai residents sportsconsumption needs, and build multi-level, a wide range of sportsconsumer products system.(4) appropriate adjustments to the sportsindustry development strategy, focus on market demand, and activelyto the development of female sports consumer market and older sportsconsumer market, and constantly meet consumer demand for specificconsumer groups.(5) increased investment in sports tourism, andstrengthen supervision and management of sports tourism, rich sportstourism projects, and efforts to promote the development of sportstourism industry in Shanghai.(6) Increase the development of majorsports events on domestic resources, improve the quality of domesticcompetition, strengthening standardized management of the variousraces, to attract more sporting events consumer groups.