| With the development of society, education and has been paid more and more attention, and gradually become China’s education is an important component part of. In order to meet the public to enhance their own culture and work skills are in demand in recent years, society from all walks of life to education investment increases ceaselessly, non-academic education obtained span the development of type.At present, education and training institutions are faced with good opportunities, but the threat and the inferiority is also very obvious. How according to oneself actual give full play to their own advantages to participate in market competition, become the non-academic educational training organizations need to carefully consider the strategic problem. Firstly, based on the non academic education and related concepts are defined on the basis of analysis, China’s education and training institution of the policy text. Secondly, combined with China’s education and training the existing market development situation and fierce competition, from the strategic environment and internal factors of two aspects carries on the concrete analysis:on the one hand, from the legal environment, economic environment, social and cultural environment, technology environment in four aspects to analyze PEST; on the other hand, use the SWOT theory from the advantages and disadvantages, opportunities, threats to the four angle analysis our country education and training institutions in the face of opportunities and challenges. Finally, put forward our country non record education and training organizations strategy selection and implementation of the recommendations.Under the interpretation of laws and regulations related to the context, and strive to explore a suitable for China’s education and training organization development strategy, for non-academic education institutions development provides reference and draw lessons from. |
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