| Sports industry is known as "the most profitable industry of this century as well as the most potential new industry" in today’s society,and this emerging industry develops all over the world nowadays. Sport is a topic all the world pay attention to, and the modern media bring the sports that people focus on into millions of households. Sports industry, as a new industry with highly correlation effects and great potential in national economy system, whose sustainable development is of great significance for promoting the comprehensive development of the whole economic and social system. Today’s sports industry has become a large industrial system, which can not only meet the entertainment needs of the public but also create a great deal of material wealth for human beings.Sports industry of Hunan Province began late. From the1980s to now, it already has had a certain scale. With the rapid development of Chinese economy in recent years and the rapid economic development of Hunan, people’s living standards are improved a lot. With the satisfaction of material conditions and the improvement of life standards, people’s awareness of physical exercise is growing and there exists good momentum of development in sports industry. Until now, our province has established an industrial system of sports market which takes competition performance, sports media, sports lottery, fitness and entertainment, sports agent as the leading event, and supplemented by sports goods, sports training and sports tourism.Now sports industry pattern of Hunan Province has a initial form and it makes use of the existing sports competitive industries to provide better service for the province’s economic development. selection and cultivation of sports leading industries of our province according to local conditions and transformation of sports resource advantages into sports economic advantages promote the upgrade of Hunan Sports industrial structure, and speed up the sports economic development of Hunan,which also contribute a lot to the healthy and efficient economic development of Hunan province.Sports leading industrial development drives the economic development of sports industry, which has a great correlation effects and a high rate of innovation. Right selection and development of sports leading industry can drive the whole development of sports industry and promote a comprehensive upgrade of the sports industry structure. Based on the structural characteristics of Hunan province’s sports industry, this thesis starts from the relative theories of leading industry, investigations and combines with the development status and prospects of sports industry of Hunan province and it identifies the competition performance, sports media, sports lottery, fitness and entertainment, sports agent as Hunan province’s sports leading industries. These sports industries have a high innovation rate in Hunan sports industry market, that is to say they can introduce system management and technical innovation, which have high growth ability, and its growth rate is higher compared with the growth rate of the whole economy; These sports industries,as the leading industry of our province, which have high ability of driving the development of other industrial sectors, namely it has a high degree of "dillusion effects". Starting from macro-sports economics, this paper analyzes the characteristics and advantages of Hunan’s sports resources and based which to foster and develop Hunan’s leading industries, and promote the sustainable development of sports industry of our province.The determining of Hunan’s sports leading industries not only has to take the macro-industry development trend into account but also consider Hunan’s own regional advantages and its industrial development situations. Only in this way can we explore a road taking sports industry as the leadership to drive the development of sports industry economy and ultimately to promote leapfrog development and prosperity of our province’s economy. |
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