The Research On The Evaluation Management Of The Sports Industry Leading Fund In The Capital Market Of Sports Industry Investment And Financing

As the stock market is a barometer of the economy, the side of the field of investment and financing of the sports industry is also the reflection of the problems in the development of sports industry. This paper aims at through the analysis of investment and financing of China’s sports industry background, lay the theoretical position and logic basis for the Sports Industry Funds Guide emerge and use. And through further explores Sports Industry Guide Funds to carry out the status quo,analyzes the problems in the Sports Industry Guide Funds, provide a reference for the future management of Sports Industry Guide Funds.This paper have six chapters. The first chapter is the introduction of this paper.The second chapter is the literature review; The third chapter analysis the management present situation of Sports Industry Guide Funds from the aspects of quantity, scale, sources of funding, evaluation methods and management status and so on; The fourth chapter is the core part of this paper,and building evaluation system of Sports Industry Guide Funds. The fifth chapter is an application example analysis of the evaluation system. The sixth chapter is the the conclusion summarizes and prospect of this paper.This paper adopts methods as follows: The Literature Data Method: literature review on the concept of the research object. Questionnaire Survey: This paper obtained development data of China’s Sports Industry Guide funds though the expert interviews and the questionnaire survey.Statistical Description Method: This paper describe the status quo of development of China’s Sports Industry Guide funds and construct the evaluation model by the AHP and fuzzy comprehensive method.Example Analysis Method: this paper sample analysis the evaluation model of the Sports Industry Guide funds with the Sports Industry Guide funds in Beijing city as an example.As the government’s policy funds for the sports industry in China, Sports Industry Guide funds is an important supporter and shaper in the period of the “Great Break” of the China’s sports industry development.In order to adapt to the rapid development of China’s sports industry,the Sports Industry Guide funds should be market-oriented operation and further standardize the management of funds and the supervision of late and the introduction of third party evaluation and selection.Through a multi pronged reform initiatives, so that the Sports Industry Guide funds will play a more important role in the future development of China’s sports industry.