Analysis On The Transmission Mode Of Popularization Of Marxism In Early China

Marxism popularization is a new mission of the ideological and political work of theCommunist Party. It is an integration of Marxism with Chinese practices featuring the times,nationality and practice. By publicizing and popularizing it in an easily understood way,Marxism will become the people’s theory and the guideline of the people’s practice.By mainly using the method of systematic analysis and combining history with reality,this thesis elaborates the main communication modes in the early period of Marxismpopularization, and the social influence that every mode brought about at that time. Thecommunication mode of Marxism popularization in the early phase includes organizationalcommunication, interpersonal communication, and media communication. Eachcommunication mode has its own characteristic and this paper, and by systematicallyanalyzing and researching every communication model, this thesis concludes the advantageand disadvantage of communication mode of the early phase of Marxism popularization inChina.On the premise of analyzing the advantage and disadvantage, this thesis analyzes theenlightenment that communication of the early phase of Marxism popularization the earlyphase brings about to the contemporary China, and poses the concrete plan of how to advanceMarxism popularization. In terms of that, this thesis expounds it mainly from the followingaspects: firstly, it uses the communication modes of the early phase of Marxismpopularization as reference, including improving the leading role of organizationalcommunication mode, making interpersonal communication close to life, and expanding thevariety of mass communication. In the end, it presents the practical need of advancingMarxism popularization under the situation of the new age and the new issue. On the onehand, by analyzing the audience of mass communication, it draws the conclusion that masscommunication should meet the different needs of the audience and should be people-oriented,which is the base of effectively implementing mass communication. On the other hand, thisthesis promotes to develop the diversified communication modes, which include making fulluse of the Internet communication and constructing new teaching model to make the mewmedia and new platform a mew position of Marxism popularization.