| The report of the 19 th national congress of the communist party of China stressed that we should continue to promote the popularization of Marxism in China and build a socialist ideology with strong cohesiveness and leading power.However,with the rapid growth of society,there are still many problems in the popularization of Marxism.How to do a good job of spreading the Marxism in the new period and pushing the popularization of Marxism into a new realm will be a challenge.This article first briefly expounds the connotation of Marxism popularization and explains the connection and significance between communication studies and popularization of Marxism.Then,on the basis of the existing achievements of Marxism popularization research,this paper expounds the following five problems in the popularization of Marxism in the new period according to the five elements of communication :the disseminator's power of discourse is scattered,and Marx's guiding position is challenged;the content of communication content is strong and the popularity is weak;the difference demand of different audience groups has not been fully satisfied,insufficient innovation of communication mode;unsatisfactory propagation effect,then the paper analyzes the reasons simply.Finally,in order to solve the above problems,the paper puts forward the following specific measures: to use the "gatekeeper" theory of communications to strengthen the construction of communicators team;to be close to the daily life of the public,to enrich the content of communication;to respect the main body of the audience and actively responding to the demands of the audience;to tap the potential of new media and use a variety of modes of communication;to improve the feedback mechanism and enhance the communication effect.In the new era,it is undoubted that applying communication theory to studying Marxism can meet the needs of the times,and promote the popularization of Marxism theoretically and practically. |
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