Chinese Film And Television Industry Profit Model Analysis

The essence of the film and television industry profit model is the rearrangement andcombination of the enterprise value creation logic,under the context of economic globalizationand the development of national culture industries, our national film and television industryshould with strong market demand as the driving force, actively uses the cross-media,cross-regional as well as cross-industry to completely construct and interpret a brand newindustrial value chain.At the very beginning of the article is going to make a comprehensive discussion of theresearch background of the topics and significance as well as the domestic and foreign researchstatus,and also clear the ideas and methods of the research.Secondly, starting from the basic concept, this article clears the basic concept and valuechain element of the film and television industry, it concludes that the film and televisionindustry is the product of cross-border integration of film and television in the context of a newera, and it is mainly based on the leading enterprises such as movie and TV for traction, todeeply develop the film and television resources through market-oriented operation in order toform the integrated interest association of internal structure and external industry. As theestablishment of the status of cultural industries in the national economy, the film and televisionindustry, which as a core part of the cultural industry,is also playing an increasingly importantrole.Then the article describes the box office profit model of the film and television industry andadvertising revenue model and the television product development after the film, clears the roleand significance in film and television industry’s development by collating and summarizing.Thirdly, in view of the great development and important meaning of digital technology,the paper closely combines the background of the times, starts from the concept of digitalizationand gradually expounds the important impact of digital technology for the development of China’s film and television industry.The main contents list below: digital technology promotes thereform of film production; digital technology speeds up the cross-border integration of film;digital technology has changed the habits of consumption of our consumers. In addition toconsider the industrial policy’s great influence on the development of China ’s film and televisionindustry, the paper subsequently discusses the increasing openness of the media industrial policyand digital television policy’s unique role in promoting and developing the formation of theChinese film and television industry value chain.Fourth, the paper regards the promotion and formation of the value chain as the main line, combines the problems existing in China ’s film and television industry profit model such asthe single profitable structure, the deficiency of industrial elements,the short value chain and thelack of innovative capacity, puts forward the innovation strategy of Chinese film andtelevision industry profit model under the digitized background. The contents Main include:adjusting the industrial structure; concerning the development of post-video products; improvingthe profitability factor, strengthening the content industry consolidation; extending value chainand promoting market-oriented operation; innovating profit model and advancing to the field ofnew media; compositing profit model and forming large entertainment and media groups.Finally, the article summarizes the main content of the paper as well as provides an explanationfor the unfinished part.