An Analysis Of Profit Model Of Film And Television Industry Based On Value Chain

Entering the new century,with the rapid development of China's economic,the cultural industry also develop rapidly.As an important part of the cultural industry,the film and television industry has shown a quickly development.The process of globalization has led foreign film and television giants to enter the Chinese film and television market,which has led to the fierce market competition.The further development of Internet technology has also impacted the profit model of Chinese traditional film and television enterprises.Faced to the current fierce competition in the market environment,traditional film and television enterprises must keep pace with the times,change the profit model to obtain more profits.This paper is based on the theory of value chain and diversification.It combines Huayi Brothers' case,use the methods of literature analysis,financial index analysis and EVA index analysis,and combines qualitative and quantitative methods to study.This paper focuses on solving the following problems:(1)the development process of Huayi Brothers' profit model and the emergence of value chain in different stages of profit model.What's the change?(2)How does the profit model at different stages affect corporate performance?Through the research,we found that:(1)Huayi Brothers' profit model has experienced three stages: large production film profit model,brand and derivative profit model and diversified profit model.The change of profit model makes the value chain of enterprises further extend from upstream to upstream and downstream to realize the whole industry value chain.(2)The development of Huayi Brothers' profit model is the process of the value chain development.The diversified profit model makes the enterprise value rise and the financial performance develop healthily.This paper also hopes to provide some reference for other film and television enterprises through the study of profit model under the value chain.