| In nearly two years of film and TV tourism as a wet brought by cultural tourism "clock in web celebrity," tourism behavior,caused the academic circles more and more attention,the trend of industrial convergence in China’s film and TV tourism from the traditional single studio park mode to new video shot or cradle,film and television culture fusion model of industrial development.This paper is a study on the construction of the film and television tourism industry chain in Yunnan Province.As a province with rich ethnic minority culture,peculiar landform and scenery and active tourism market,Yunnan Province has attracted many film and television crews to take pictures,especially in the "post-epidemic era",where the phenomenon of shifting shooting positions is even more serious.At the same time,the development strategy of "intelligent tourism" is in full swing in Yunnan.With the advent of the era of experience economy,"intelligent" experience has become the most popular tourism demand of film and television tourism.Therefore,the construction of film and television tourism industry chain in Yunnan Province has begun to explore and develop in the direction of "intelligent".Firstly,through the literature research of film and television tourism,smart tourism and industry chain theory,this paper summarizes the theoretical basis conducive to the construction of Yunnan film and television tourism industry chain.Secondly,through the comparative study of excellent film and television tourism industry chain at home and abroad,the new feature of film and television tourism industry chain construction--"wisdom" is inferred.Then,based on the case study of tourism product development in northeast Britain,northwest Yunnan and southern Yunnan by RMP model,this paper analyzes the construction foundation of Yunnan Province’s suitable construction of "intelligent" film and television tourism industry chain.Finally,based on the field survey during the research period and the summary in the early stage,strategies and suggestions for the optimization of the traditional industrial chain and the intelligent innovation of the new industrial chain are put forward for the construction mode of "intelligent". |
