Under The Background Of Media Convergence State Of The Development Of Chinese Folk Image Research

This article from the present development situation of folk video comb, expand the range of folk video, in DV, the mobile phone and other video equipment works in the research category of folk video, new media environment, folk video in the production mode of transmission on the new changes of total nodes, explore the folk video in the media of integrated approach and profit model, promote the sustainable development of folk video. The article is divided into six chapters, the first chapter, mainly combs our country folk image development basic situation, clarify the development three important stages, analyze the folk image of the main authors and main type of creation. The second chapter, from the technology progress and the social and cultural development the perspective of promoting our country folk image the vigorous development of the main factors. Video production the progress of communication technology and printing culture to visual culture change of our country’s folk image development to play a leading role. The third chapter and the fourth chapter, the information communication link and Lasswell’s" five W", analyze the folk image from niche communication, mass communication to the Internet communication, the transmission channel, transmission mode, these analyses have helped to clarify the folk image in the background of media convergence development new trend and new change. The fifth chapter, through the typical case of the analysis, the depth of mining folk image has the economic value, analyze the important social significance. Attempts through the correct guidance, make the folk image in the social life and give full play to its value, for the harmonious development of economy and society to contribute. The six chapter, according to the background of media convergence folk image in the production, transmission, receiving process exists or problems, put forward the corresponding solutions, promote the benign development of the folk image, realize its social benefits and economic benefits of a win-win...