| Nowadays, the Internet has become a very important media. People buy things, learn everything and communicate with each other on it; there is no other media can compare with it. This paper focuses on visual communication design in the context of network media, uses the theory of visual design to analyze web design status, and wishes to solve the existing problems. This paper refers to the application status and the development of visual design in network media, and points out problems many Chinese sites faced. This article explained the specific use of visual principles in web design, and illustrates some examples of current popular international web visual design trends. This paper proposes that a visual designer should properly guide Internet users’behavior, and visual designers should assume the duties of information filtering, and then, in the end of this paper, I noted that our designers should also concern about the reading efficiency besides pursuit of visual beauty, in order to achieve the design goal as "serving the people". |
