The Research Of Cultural Industry Development In Tai’an

In the21st century of economic globalization, cultural industry is recognized as the most development potential industry. Tai’an is a famous historical and cultural city, has rich cultural and historical resources, and has a unique advantage to develop cultural industry.The research object of this paper is the development of Tai’an cultural industry. This paper summaries and analyzes the situation and characteristics of Tai’an cultural industry, analyzes the two different types of projects including "the Chinese Taishan·Fengshan ceremony" and Fantawild adventure in detail, and further summarizes many problems exposed in the past development course of Tai’an cultural industry. And then proposes appropriate development proposals according to the actual situation of Tai’an city.The paper can be divided into five chapters:the first chapter is the introduction. This part outlines the background and significance of choose the topic, the research status and research methods. The research object of the second chapter is the development of Tai’an cultural industry. In recent years, Tai’an cultural industry has been developed rapidly, Tai’an makes full use of the characteristic of mount tai culture resources to make a close to the practice of Tai’an cultural industry project. In the process of development, Tai’an has formed the development characteristics of cultural industry. So in this chapter, the author expounds the present situation and characteristics of Taian cultural industry after the introduction of the basic concept for the cultural industry. Chapter3emphasizes two typical cases in Tai’an:"the Chinese Taishan· Fengshan ceremony" and Fantawild adventure. The two cultural industry projects belong to different industry types. One is a hot project on tourism performing arts industry, and the other is a theme park which is very popular and well-loved with young people at the moment. Based on the current development situation, these two projects are more successful and representative. So I choose "the Chinese Taishan·Fengshan ceremony" and Fantawild adventure to analyze, then use SWOT method to analyze the superiorities, inferiorities, opportunities and challenges faced by these two projects respectively, and propose appropriate development proposals. Chapter4summarizes seven problems in the development of cultural industry in Tai’an, including its late start, lag of marketing strategy, weak sense of innovation, imperfect of industrial chain, lack of talents, the loss of cultural resources and external pressure from other provinces and cities. And further put forward the corresponding development suggestions and countermeasures. The conclusions are given in chapter5, and the research results are summarized, too. Prospects of research on future development of cultural industry and related issues in Tai’an are proposed at last.