| Associated with the culture of the Chinese nation great development and prosperity of all ethnic groups in China colorful wedding etiquette, not only along for thousands of years, traditional wedding culture, and wedding supplies and wedding services are more and more widespread, more and more prosperous. The purpose of wedding supplies, showing multiple categories, multicultural clutter grade, a wide variety of wedding supplies and commodities. But rare highlight the the consumers personality characteristics of personalized products, rarely hit a theme wedding, wedding products and brand professional services. We need to painstaking research and seriously address an important issue, this paper is divided into four chapters are discussed analyzed and discussed. The first chapter of the marriage ritual practices highlight the wedding culture wedding culture derived wedding supplies and our wedding supplies diversified three sections, focuses on the historical origins of our wedding supplies and wedding culture. The second chapter focuses on the analysis and elaboration of the concept of wedding supplies, classification and market analysis. The basic concepts of the wedding the generalized narrow sense, generalized stresses mainly refers to men and women to get married and buy all products. Purchase such as marriage marriage room, wedding car, furniture, household appliances, ornaments. Narrow sense, the wedding products and props. Wedding supplies classified according to the nature, the wedding product classification, as well as industry classification. Wedding supplies market called personalization. Wedding supplies personalized design will influence your choice "The answer is accounted for81%, does not necessarily account for19%in the market survey. The third chapter focuses on the concept and design principles of our wedding supplies personalized, including personalized design concepts, the personalized design principles, such as the principle of creative-based, supplies attributes principles, the principles of the characteristics of the "theme and wedding supplies personalized design approach. The fourth chapter focuses on artistic expression, wedding supplies personalized design is necessary to follow the traditional method, but also close to the times, to respect life and to respect consumers to adapt to the laws of the market, but also to highlight reflect the individual features, new ideas, new tools, new forms, new vision, to seek new breakthroughs, such as the need graphic design wedding supplies invitations, postcards, packaging, signs, posters, atmosphere course cloth to personalize new works fully demonstrated and highlight their identities wedding cultural values, wedding supplies crisp identity, artistic, appreciation, commemorative, collection, review, value-added and priceless function, marriage great development and prosperity of the industry and wedding culture play an active role in our graphic art design. |