Explore The Creativity And Design Of Personalized Packaging

With the development of times and continuous development of technology, people’s living standard improves significantly. With the continuous subdivision of market and the strengthening of consumers’ self-consciousness, traditional and monotonous sales package is unable to meet the needs of consumers, personalized package with originality and interestingness starts to prevail gradually. Presently, besides meeting the basic needs of protecting transportation, personalized package is also endowed with new connotation. Personalized package not only can strengthen brand and promote sales, but also is close to the emotion needs of consumers, stressing the sensory experience and inner spirit’s satisfaction. Therefore, personalized package has a big development space in the future.As the designer, first of all, he can stress personality by making innovation of decoration, structure and material, sufficiently mobilizing people’s sense system of touch, smell and hearing by bold attempts and experimental design, bridging the gap between products and consumers. Secondly, the instillation of cultural element is a clear spring of stressing package personality, only the package containing deep cultural connotation can have the fresh vigor. Thirdly, the personalized design of package also needs to fit the idea of sustainable development and stress green environment, making people feel more close to nature in consumption process, which is the need of busy urban life. In addition to this, people’s needs of pursuing unique emotion are increasing day by day, making the “personal customization” package have strong vital force and broad developing prospect.All in all, only by making continuous innovation and breakthrough in package design can win consumers and stand on this fierce market. Personal package design not only develops commercial value, but also develops artistic value and brings people visual pleasures and spirits satisfaction. Therefore, the originality and development of personalized package design are needed to be well discussed.