Research On The Business Living Of Documentary Film In China

The coming of consumption age accelerates the process of thedocumentary commercialization. With the development of marketeconomy and the market-oriented operation of film and video products,the film pursues the attendance and high box-office, and brings aboutthat the road to the survival of the documentary film is filled withnumerous difficulties and obstacles. The paper adopts the researchmethod of combining the theory with practice, and takes the theoreticalbasis (such as the mass culture theory, media transformation theory andthe audience psychology, etc.) as the support to explore the businessprocess, commercial survival situation and the influencing factors, andmakes questionnaire survey with practical significance on thecinema-line survival modes of the documentary films from theperspective of audiences, and tries to provide the argumentation ofpractical significance for Chinese documentary films (from2000to2010) on how to establish the theater-centered operational mode basedon the principle of inheriting the documentary aesthetics and promotingthe sustainable, benign and healthy development.In Chapter I,Commodity attributes of the documentary film and itsdevelopment of creation tendency.through the rise of the analysis ofearly Chinese film documentary commercialization,the decline of theChinese film documentary commercialization and transformation, In Chapter Ⅱ， the paper summarizes the survival situation and theinfluencing factors，from the aesthetic performance of the documentaryfilm and the China film documentary production mechanism,alsoinclued survival factors of cinema-line documentary from the number ofpotential documentary audiences, the way of watching films and thetime of watching films that the audiences like, etc. The third chapterdemonstrates the survival of difficulties and breakthroughs of thedocumentary film, And analysis of innovative models of commercialoperation of the Chinese documentary film 《Last Train Home》 as anexample，Chapter IV is the conclusion, described the future direction ofdevelopment of the documentary film from China.Through makingdiscussion on the business survival of Chinese documentary films, thepaper establishes the importance significance of the cinema-linesurvival of the documentary films, and provides the thinking andreference for the survival and development of Chinese overalldocumentaries.