A Study On Portable Tea Packaging Design Based On The Consumer Experience Of The White-Collar

With the arrival of the experience economy era, the value of commodity package has been inextricably linked with the consumption experience. The modern packaging not only stands for a goods container but also represent a consumer guiding means and a carrier of the consumer experience. Portable tea packaging is the subject of the study,and the target groups is defined by white-collar women, portable tea packaging design aimed to help designers design a portable tea packaging that bring white-collar women a good consumer experience.As a carrier to provide the consumer experience the portable tea packaging meet and pass through the consumer experience in certain ways. The core content of the study is to explore the design positioning and design the definition of portable tea packaging. the design definition of portable tea packaging is guided by the design positioning of the portable tea packaging. The design definition of portable tea packaging reflects the way of the design positioning of the portable tea packaging.The article integrated two major theories concern with consumer experience and packaging design in the research that come to an conclusion that the way portable tea packaging meet and pass through consumer experience includes the composition and shape and material of the portable tea packaging. The design positioning of portable tea packaging including packaging concept positioning, functional positioning, style positioning and the tools used in the process of positioning. The design definition of portable tea packaging refers to the definition of composition, shape and material of the portable tea packaging. Need theory of white-collar women of the consumer experience theories gas been practiced to analyze the types of consumer experience summarized in the white-collar audience which is used as the basis of the design positioning and design definition of the portable tea packaging.At the end of the research a specific portable tea packaging design demonstration is displayed to show and test the methods of the research to complete the study of portable tea packaging design.The research analyzed the current application case of the ways which portable tea packaging used to meet and pass through the consumer experience; the study of consumption experience of white-collar women guides the design positioning and design definition of portable tea packaging.including portable tea packaging concept positioning of the concept, functional positioning and style positioning along with the conclusions; the design definition of portable tea packaging includes the composition, shape and material of the portable tea packaging along with the conclusions; Finally, in accordance with the conclusions of the consumer experience of white-collar female of the research. Several portable tea packaging design strategy is recommended.The research has a new point of view of design by alternating the tea packaging from simply designing matter into to a package that designed with the purpose of meeting the consumer experience of white-collar female. Differ from the traditional design point of view "objects" to "objects" this research has an "audience" to "objects" design angle, and the portable tea packaging design definition is guided by design positioning which highlight the targeted packaging design thinking. In summary, the research contains two innovations that including innovative design point of view and the thinking innovation of packaging design.