Research On Package Designs Of Commodities For Female Customer Group

Firstly, this paper analyzes the particularity of female customer group, summarizes the psychological characteristics and different types of the female consumer group in our country by using consumer psychology, behavioristics and other theories, and explores factors influencing female’s consumer psychology and behaviors in China. In addition, in order to make the research results more time-sensitive, accurate and practical, the paper investigate, analyzes and summaries the psychological needs of female customer group for, leading to the result that they need personalized, emotional, simple, environmental and recyclable package design. Finally, according to the theoretical analysis and the results of questionnaire, the paper explores and summarizes principles and methods of package designs of commodities for female customer group, so as to reflect humanistic concern for the female customer group and provide reference and experience for designers and lovers of package design.Packages of products for children, male and the elderly are usually designed according to their respective psychological characteristics. In actual purchases, however, the female consumer group in our country tends to be decision makers and buyers. Therefore, the paper analyzes and summarizes principles and methods of package designs of a variety of commodities on the basis of the psychological characteristics and needs of the female consumer group in our country. It helps operators to accurately analyze the female consumer market and make reasonable brand positioning and marketing strategies, so as to win the women consumer market and further win the entire consumer market.