Design Of Product Visual Image Based On Resonant Symbols

Along with the rapid development of modern technology and the process of economicglobalization, product market competition is becoming increasingly intense. The developmentand sharing of technology have driven a functional convergence phenomenon in similarproducts, pushing the competition in the product further towards the transfer of product visualimage. Ideological and cultural pluralism collision with the advent of the emotional era ofcoexistence have now casted a crucial puzzle to the designers, of how to create a marketwhere consumers can mentally connected to the produce visual image, and how to involvethis market into a continuation of the evolution of the product, and to fully express their ownvalues and last the development of the soul. Apple, the leader in the design of the visual imageamong the world today, has successfully produced its resonant manufactures using semioticstheory as its guiding ideology, which makes Apple an significant and typical model inresearching the theory of semiotic design of product visual image.In this paper, through the study of the theory of resonance and semiotics, the author willanalyze the phenomenon of resonance in the product visual image symbol design. Accordingto Morris semiotics content, the author will use visual image of the symbol of Apple productsas the starting point, to put forward the theory based on the visual image of the theoreticalframework of semiotics symbolic resonance, and to explore how to build lasting vitality andcontinuation visual image symbolic resonance design method.By analyzing the three basic elements of the resonance theory of the product visual inimage symbol design-form, color, and texture-the three levels of the product visual imagesymbol which are language structure, pragmatics and semantics will be established. Thisarticle attempts to establish an Apple-styled process of the product visual image resonatessymbol design and analyze the uniqueness of the visual image resonates symbol selectionmethod in Apple. First, combined with theoretical data, the SD method will be used tomeasure the Apple resonance linguistic terms, in order to accurately select resonatevocabulary. Then, with the help of the network, photography and other resources, specificresonance symbol prototype should be found and matched. Next, in accordance with thehorizontal, vertical list, the resonance symbol prototypes and symbolic resonate elements willbe classified. Through the analysis of Apple iPod series player, the author will conclude threecategories of its resonance symbolic elements:1) the abstract of the natural world,2)imitations of everyday objects,3) references of the classic products. The next step is toevaluate whether the symbols and elements of visual image acquired will meet the three levelsof semiotics which are syntactic pragmatics, semantics. Finally, the inheritance and evolutioncharacteristics of the application of resonance symbolic elements will be analyzed.This paper assumes that the Apple designers implemented the product visual imagedesign based on resonance symbols. Using internal and external factors to trigger an effect onresonance between the consumer and the product is a evaluate-worthy and sustainable cyclemodel, which is able to perfectly subordinate and supply the symbolic resonance theory, andprovide methodology to designers with specific guidance. Hopefully, this methodology can provide ideas and methods to designers during the process of product visual image design, inorder to assist designers to accurately and effectively grasp the trends of visual imageproducts when theory references are needed either by designers or enterprises business, byeffectively applied this methodology into practice.