The Research Of Fashion Photography On Basis Of Clothing Net-store

Fashion photography is an important part of commercial photography.It is not only the artistic creation of individual behavior,but also the important mission of setting up product image and propagate the culture of product.In the context of the popularity of network electronic shops,some photographers believe that fashion photography based on clothing electronic shops is a good work as long as it is good to take and express the creative idea of the photographer.Others point out that the photographic works of the electronic shops have shown a homogeneity tendency,and most of them only pay attention to the observability of the picture form,but lack the control on the theme and connotation of the clothing electronics shop.Then,what is the real situation of fashion photography research based on clothing electronic shops?What is the trend of its social development?Is there a photographic theory system that is really suitable for online electronic shops?Without the overall analysis and research of problems,no matter whether they advocate expressing their creative ideas or advocating homogeneity tendencies,they cannot be convinced.This article will make use of the method of theoretical analysis,example demonstration and contrast experiment to make a stylistic comparison and a visual impact classification on the clothing electronic shops with the focus of the cool movement,the Chinese retro antique,the life commuter and so on.According to their data collection,screening and integration,combined with fashion photography theory to do research and analysis.It will help us understand the fashion development rules in consumer culture and understand the existence value of fashion photography in clothing electronic shops,and the interaction between visual culture and consumer culture.It also provides a theoretical basis for the future development of electronic shops,clothing industry and photographic culture.Through the study of this subject,we can see that although the expression of fashion photography is not fixed,different styles of clothing always have a relatively suitable shooting style.For example,life commuter clothing,concise color background photography is the most suitable;Chinese retro style clothing,simple neutral tone shooting is more appropriate;Sports clothing,in order to highlight its fashion,smart,and bright colors,should be combined with the shape and environment to make smart changes.Sen department gives people the most profound feeling is natural,so with the characteristics of clothing and environment integration into the literary and artistic processing,will have the most outstanding performance.Different topics of the shop also have different shooting areas,for example,the brand positioning is different the theme is different:art style shops can be relatively art in the shooting,but it is restricted to the details of clothing;environmental protection route clothing,in the shooting can highlight the material,pure natural harmless and so on.Fashion photography based on clothing electronic shop is an important means to disseminate commodity information and promote the circulation of goods by reacting the styles and characteristics of clothing to arouse consumers’ desire for shopping.With the increasing popularity of fashion photography,it has also affected consumers’aesthetic and taste enhancement.It carries out psychological guidance and suggestion to the people,stimulates consumption,brings the audience to a visual world,imperceptibly propelling people to guide the visual image of clothing brand,and accelerating the marketing of fashion industry.It is a very practical topic for China’s online fashion sales.It is a widely used topic in real life and has a great value in combination with theory and practice.