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Brand Costume Franchised Store Design Analysis And Research

Posted on:2008-08-09Degree:MasterType:Thesis
Country:ChinaCandidate:X C GeFull Text:PDF
GTID:2155360215488059Subject:Art of Design
Abstract/Summary:PDF Full Text Request
As the maturing of domestic costume market and gradually entering into international market, branding franchised store's advantage in vendition is known by more and more costume companies. So how to make a good franchised store design and make it fit the need of growing market have become a new topic for the design industry.This thesis has taken the branding franchised store as its researching object, and analyzed the elements relating in the design, such as CI, color, lighting, ergonomics, etc. And, by studying domestic and foreign design criterions, characteristic and disadvantage, the author has summarized a suit of design process for the branding franchised store, and narrated the specific way of operating, from the design allocation to the design process and the POE(Post Occupancy Evaluation).The following is the main content of this thesis:a. Analyzing the purpose of research branding franchised store design, and understanding the problems existing and happened during its developing progress. Then based on the understanding of costume market, the author find out the pertinence object of branding franchised store design.b. Analyzing the design principle of branding franchised stores, listing out the main design elements, their functions and the way to appliy, such as, CI, color, lighting and ergonomics, etc.c. Introducing the content and the characteristic of design allocation and POE (Post Occupancy Evaluation), and also the structure and space-division principle of the franchised store.d. Sum up a suit of design process for the branding franchised store, and the specific way of operating.
Keywords/Search Tags:Brand, Costume, Franchisecl store, Design allocation, POE(Post Occupancy Evaluation), Design process
PDF Full Text Request
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