Traditional Reborn And Design Value Added In The Aesthetic Economy Age

The aesthetic economical age is a global welcomed new age that contains industrial upgrade and aesthetic feeling advancing in21st century. The cultural creative industry, which has the same meaning with the aesthetic economy, has became a global rising industry. Taiwan has made numbers of positive trials for pushing the development of the Cultural Creative Industry, and it shaped its own unique successful modal. This essay explores that how the Cultural Creative Industry reaches a traditional reborn in the field of protecting and developing of the cultural tradition under the background of the aesthetic economical age, and also deeply discuses the virtual contains of the Cultural Creative Industry by the way of thinking about the design added value and the industrial upgrade both that created by design value, and discovers the key points of the Cultural Creative Industry.This paper will explore how to organic integration of the’culture’in’originality’, to traditional culture’new birth’, and then add value products’design’, to improve the level of industry, also is the aesthetic economy era’cultural creative industry’ effective reaches to the’design bonus’of the state. At the same time, through exploring the mode of industry in Taiwan and policy, the part of the representative cases way to success, clear new and traditional design of the actual connotation, and add value to the cultural association of the creative industry of the correct development way. Traditional new is to pay attention to culture tradition, through the modern means to promote its sustainable development, has become permanent resources; And further clever back to traditional culture, realize the added value is the design of the bonus as.It is focused on presenting a developing process of Cultural Creative Industry in Taiwan through literature analysis, cases study and deep interview with relevant experts, and also attempts to gain inspirations and introspection from the aspects of modals, policies and markets, in order to offer China Mainland a experience of policies making, development orientation and progress control in the relevant industries.